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About us

To be the preferred animal feed producer in the region.

Vision Statement

To continuously produce and distribute animal feeds of superior quality that will consistently give our customers maximum value and provide stakeholders with an optimal return.

Mission Statement

We, at Meaders, aim at producing superior quality feeds for farm animals and pets and satisfy our customers’ needs by providing a strong and up to date technical support, making use of the latest technologies whilst continually striving to provide safe working conditions and striving to reduce our impact on the environment.

Objectives

Meaders Feeds Ltd is an animal feed manufacturing company incorporated in 1994. It produces a variety of feeds for the following classes of livestock: poultry (broiler & laying hens), cattle and dairy cows, pigs, goats, rabbits, ducks, dogs and primates. It is a major player in the field of animal nutrition serving not only the local market, but also the regional market, namely Rodrigues, Seychelles, Comoros Islands, Mayotte, Reunion Island and Madagascar.  Innodis Ltd is its majority shareholder and Inicia Ltd the other major shareholder.

With an annual production of more than 85,000 tons and a turnover of Rs 1,200 million (2014 – 2015 financial year) for the group, Meaders Feeds Ltd is one of the leading companies in the agro-industrial sector of the island.  Its production unit is one of the most modern in the Indian Ocean, and its production line is fully automated as all processes are strictly controlled during all phases of the production process.  The company lays strong emphasis on its tagline “Alimentons la Croissance” and on its Vision, Mission and Objectives statement. 

1992
Foundation
Founded following partnership between Rogers & Co. Ltd and Société Wiehe & Montocchio Cie (today Inicia Ltd). Van Aarsen International, chosen as main contractor for the erection of the factory to be the most modern of the Indian Ocean.
1993
Construction of Factory
April to December
1994
Production
Production of animal feeds started and delivered under the brand name Meadow. Annual production increased from 10000 to 25000 Tonnes.
1998
Development
Acquired new shareholders’ clients. Built maize & soya bean meal silos. Production rate increased to 15 tonnes per hour that doubled production to 50,000 tonnes annually.
2003
Modernisation of Factory
Third phase: new maize silos of 5,000 tonnes capacity. Modernization of factory and production processes were automated. Production increased to 65,000 tonnes annually.
2012
New production line
Installation of a second production line with capacity of 20 tonnes per hour and a weighbridge for delivery lorries. Increased capacity storage to 14,000 tonnes for raw materials & 500 tonnes for finished products.
2014
20 yrs & expansion
Celebrated its 20 years’ anniversary in May. Create a subsidiary company in Seychelles, Meaders (Seychelles) Ltd, in October.
2015 - 2019
Rebranding & new strategy
Carried out a rebranding exercise with a new logo and tagline with the following main objectives: To give the company a fresh corporate image aligned with its new brand strategy. To reposition the company in the animal feeds’ market. To distinguish the company from its competitors. To reinforce the company’s relationship with its customers.